About the brandbrand promotion promised as a crunchy new age namkeen snack brand kurkure has found a place in the millions of hearts kurkure has gained the position of most lovable snack in india juhi chawla`s vibrant and fun loving personality compliments and embodiesthe.
All the raw materials used in kurkure comply with the prevention of food adulteration act and rules that govern the manufacture, distribution and sale of kurkure promotion strategy kurkure - tedha hai par mera hai slogan: “chai time masti time” named after the hindi word for crunchy, kurkure is a cheeto- like snack. After seven years, the kurkure express is back in a different avatar this time, pepsico has commissioned an entire train, right down to deciding the compartments and the itinerary — delhi to kolkata and back with major stops along the way in mumbai and chennai — as a part of summer promotion for its. This case study looks at how pepsico managed to grab and retain the market space with kurkure almost the entire sales team had assembled in chandigarh to ensure 100 per cent coverage of outlets in 10 days its success led to it being repeated in other regions too it was perhaps one of our fastest.
Free essay: sales promotion project of kurkure launched in 1999, this perfect 'namkeen' snack, fully developed in india, has become the torch bearer of fun.
Pepsico india's snack brand kurkure has launched a new consumer initiative ' kurkure family express' the specially assigned train by irctc will travel major parts of india with many indian families discovering their love for kurkure the brand has also launched a host of new products, taking the number. The salty snacks brand, kurkure, which forayed into indian market in 1999 and changed the snacking habits of india with its different formats of products, has reports suggest that the branded namkeen market accounted for 52% of the total salty snacks market in 2012 with sales of about rs 9,400 crore.
In 2010, kurkure, a snack brand of frito-lay in india, launched yet another offering in the market, the funjabi kadhai masala do you think continuing with the same strategy of involving the customer in product promotion will ensure kurkure's success in the coming years or does the brand need to change its strategies.
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue the aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty it is one of the basic elements of the market mix,. Kurkure is a loved snack across india and the marketing mix of kurkure shows how the company has got all the 4p's right to get its product to new heights kurkure is kurkure was specifically launched to grab the namkeen market and to do so it followed a very well scripted promotional policy the brand.