Even today, bisleri continues to be the leader by a long margin in a market where beverage behemoths coca-cola (with kinley) and pepsi (with aquafina) have been flexing their muscles in the branded rs 3000 crore bottled water segment, bisleri has a dominant market share of close to 40 per cent. Positioning positioning helps to create first impression of brands in the minds of target audience in simpler words positioning helps in creating a perception of a product or service amongst the consumers example the brand ―bisleri‖ stands for purity the brand ―ceat tyre‖ stands for better grip steps to product. The objective of the study was to find out the consumer preference, availability of the products, competitor's activity, consumption pattern channel behavior of various skus and the market share of bisleri and its competitors the major emphasis was given on: 1 to make a detailed study of packaged drinking water in terms. Only few large players such as tata and bisleri are currently in a position to serve pan india due to their extensive distribution network and brand name what is really driving the market the biggest drivers for this industry are the growth in foreign tourists and expatriate population, as well as the. In 1965, bisleri was first launched in mumbai in glass bottle containers in 1969, it was bought over by parle in 1995, jamhshed j chaunhan started expanding bisleri operations to international market and subsequently, bisleri ventured into europe currently, bisleri has 36% market share in bottled drinking water in india. With the aim to capture the youth segment, bisleri, parle group's mineral water brand, recently hit the shelves of retail outlets in mumbai with its new 'rockstar' are still struggling to penetrate small cities and towns, thus providing an opportunity for small players to build a presence in regional markets. Coca-cola entered this market with its purified mineral water 'kinley' in august 2000 kinley was introduced at a time when the generic name for bottled water was 'bisleri' which was the market leader with more than 60% share by 2002, kinley was having 20 water plants across the country and was in the process of setting. I interviewed at bisleri (new delhi) in april 2017 interview interview consists of three rounds first with marketing head then hr head will take the second round regional director will take the final round it's a one day process interview questions design the marketing strategy for bisleri 1l bottle answer.
But from a monopolistic position, bisleri has witnessed a steady erosion in market share in recent years according to a euromonitor report, bisleri's market share by value in the off-trade (shops, supermarkets and kirana stores) bottled water market has declined from 39% in 2009 to 33% in 2013 over the. In order to understand the market taste & preferences, it is essential to identify the characteristics of the population bisleri uses a mix of demographic and geographic segmentation strategies since the company is. Market share: according to the euromonitor report of 2016 bisleri leads the country in market share with 246% no close competitors: apart from aquafina and kinley, bisleri is at a very comfortable position in market share in the country point of purchase marketing – bisleri is known to be very strong and. The situation of kinley for the time when it entered the market can be analyzed using the 5c framework • company: coca-cola was having a strong product line and image in the market the company enjoyed the bouquet with brands like coca cola, thums up, limca etc the company had a strong distribution channel and.
Share page on facebook share page on twitter share page on linkedin bisleri enters energy drink market with urzza bisleri international has forayed into the energy drink segment with urzza with this launch, ramesh chauhan, chairman, bisleri international marks his re-entry into the carbonated. Water has only five billion rupees of market share the rest is accounted for by the unorganized sector, which is dominated by small regional players the market is still growing at a rate greater than eighty percent per annum the parle's bisleri is the market leader with a share of more than forty five. To assess the brand awareness of the bisleri in the mineral water segment • to study the brand positioning of bisleri 7 importance: 1) this report is useful for the researchers who are willing to do research on the mineral water industry and its present competitors in the market 2) this report shows the.
Meanwhile, bisleri international has also decided to enter the value-added coloured water category “coloured water could range from energy to a sports drink we still are in the process of creating a distinct brand and positioning, as there are already so many energy drinks in the market,” chauhan added. India holds big potential for the industry to grow as much as 20 per cent cagr ( 2016-21), it said currently, bisleri continues to be the market leader with 40 per cent market share while kinley (coca cola) and aquafina (pepsi) together have about 25 per cent unorganised players share the remaining 35.
Packaged drinking water brand bisleri has got itself a makeover in its packaging by introducing a 'celebration pack'the central idea, bisleri says, is to position it as a brand for all occasions, something that will connect to consumers at all points of time red lion is the design agency which has made the. Bisleri international pvt ltd is an indian beverages company best known for its eponymous bisleri brand of bottled water bisleri held 40% market share in the indian packaged drinking water industry as of 2011 the parle group, founded by jayantilal chauhan, began manufacturing soft drinks in 1949 bisleri, an italian. Amongst the players, bisleri continues to hold a leading position with a 36% market share, with kinley and aquafina fast catching up kinley has 25% and aquafina approximately 15% share in the market parle agro's bailley has a 6% share in the market among the national players the rest includes other. A good brand positioning helps to guide marketing strategy by clarifying what a brand is all about, how it is unique, how it is similar to competitive brands, and premium brands positioned at the high end of the market use this approach for positioning the product parle bisleri — 'bada bisleri, same price 'ad campaign.
The present study contemplated an exploratory research the following are the main objectives of my research study:to make a brand analysis of bisleri as a brand to conduct a market survey of bisleri the affects on bisleri sale, profit and market share after the launch of 'acquafina' by pepsi and 'kinley' by coca cola. We have selected parle bisleri for the analysis purpose mainly because, it is important to study how a company with a single product brand has maintained its market position we have gained insights about the strategic decisions taken by the company over the years, which have enabled it to gain sustainable competitive. India infoline news service, april 2016, bisleri & john abraham felicitate schools for helping them win the read more| facebook twitter google+ share daily business news, april 2016, bisleri along with john abraham, felicitate schools for helping them win read more| facebook twitter google+ share sulekha, april.
The segment of pharmaceutical bottles, presently holding the second position in the global smart bottle market in terms of revenue contribution, is expected to exhibit a promising bisleri use thepunch line “pure & safe” pepsi made the punch line from “pure & safe” to “play safe” you have to make such type of strategy. The curious case of khushroo suntook one would think that the maestro's career peaked when he crafted a brand that the best of us have absentmindedly demanded from a shopkeeper when we really just meant to buy bottled water, but the 81-year-old is still effortlessly adding his strokes of genius to. 5 marketing lessons from the bottled water industry for example, aquafina's logo features white-tipped mountains, but the product is merely treated tap water generally, bottled water companies don't position their product as an alternative to tap water — instead they market it as an alternative to the.